Insights on China’s Top Search Terms in 2013

What did Chinese search for in 2013? As the dominant search engine in China, Baidu’s search data will no doubt shed some light on China’s culture, top events and user behaviors; and, based on top search terms in selected categories from Baidu, this post aims to provide you some insights.

Top 10 Search Keywords on Baidu

The top 10 Chinese search keywords in 2013 were weather, taobao, Wu Dong Qian Kun, The Tang Door, Mang Huang Ji, Zhe Tian, Double Chromosphere, Baidu, Da Zhu Zai and qzone.

1. Weather

Weather ranked the number one in Chinese search keywords in 2013, it showed that Chinese netizens concerned more about weather and environment issues.

2. Taobao

Taobao’s ranking in the second place was a reflection of online shopping rush in 2013. Double 11 shopping carnival helped Alibaba made billions, and it also helped “Taobao” search times increased.

3. Wu Dong Qian Kun

Wu Dong Qian Kun is the hottest Chinese online novel written by Li Hu, first published on which is a leading Chinese original literature website. The novel is a fantasy kung fu story happened in ancient China.

4. The Tang Door

The Tang Door is also a popular Chinese online novel written by Zhang Wei, and it was also published on It is the same with Mang Huang Ji (5), Zhe Tian (6) and Da Zhu Zai (9), all are fantasy online novels.

7. Double Chromosphere

Double Chromosphere is a kind of Chinese lottery, it ranked on the top 10 keywords in 2013 which was a reflection of Chinese fortune dream. More or less, every Chinese dreamed of being rich.

8. Baidu

Baidu is biggest search engine in China, was founded on January 18 2013 by Robin Li. In Q3 2013, Baidu search engine market share by volume accounted for 63.55%, ranking the first in China. Baidu acquired 91 Wireless with USD 1.9 billion on July 16, 2013. Baidu’s acquisition, the biggest in China internet industry for 19 years, showed its resolution in entering mobile search market. On October 28, 2013, Baidu launched its finance center just like Alibaba’s Yu’E Bao to enter into online finance management market.

10. Qzone

Qzone is a social networking website launched by Tencent in 2005.


China Internet Watch – December 31, 2013 By

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