Prada 2014 profit falls for first time since listing as China, Europe weaken

Sunlight is reflected on a Prada logo outside its store at Hong Kong’s shopping Tsim Sha Tsui district September 16, 2013. Reuters/Bobby Yip

(Reuters) – Italian luxury goods company Prada SpA (1913.HK) reported its first drop in annual net profit since it listed in Hong Kong four years ago, as growing retail sales in the Americas and Japan failed to offset declines in Greater China and Europe.

The company reported on Monday its 2014 net profit fell 28 percent to 450.7 million euros (330 million pounds), slightly below forecasts, as overall annual sales dropped 1 percent.

Asia Pacific sales, which accounted for more than a third of the Milan-headquartered company’s business, also fell 3.1 percent.

Like other luxury goods makers, Prada has seen weaker sales in China and Hong Kong amid a government crackdown on corruption, including bribery which often takes the form of lavish gifts to officials.

Rival LVMH (LVMH.PA), which sells a wide range of luxury goods including Louis Vuitton handbags, also noted weakness in China and Hong Kong when it announced its annual results in February.

In a statement, Prada, which listed in Hong Kong in 2011, said there was still uncertainty in the international luxury goods market due to local issues and currency volatility.

“The group is working to contain costs in the short-term and on broader measures that will increase the overall efficiency of the business,” it added.

In its preliminary sales results which it reported last month, Prada highlighted Hong Kong and Macau as major markets where conditions had deteriorated “significantly”.

Pro-democracy protests shut down major roads in Hong Kong for 79 days at the end of last year and the number of mainland Chinese tourists fell off sharply. Macau, the world’s biggest gambling hub, has also seen a drop in wealthy Chinese tourists.

Many of those Chinese tourists are now visiting South Korea and Japan, and Prada said that higher visitor numbers to South Korea had boosted wholesale there.

Prada’s 2014 net income of 450.7 million euros was lower than the 627.8 million euros it reported a year earlier and slightly below analyst forecasts of 475.9 million euros, according to Thomson Reuters SmartEstimate.

Prada shares had gained 14.6 percent this year as of market close on Friday, compared with a 3.7 percent rise in the benchmark Hang Seng index .HSI. The stock was up 0.4 percent compared with a 1.5 percent rise in the Hang Seng index in early afternoon trade on Monday.

(Reporting by Clare Baldwin; Additional reporting by Tripti Kalro; Editing by Richard Pullin and Miral Fahmy)


Source: Reuters Business | Mon Mar 30, 2015 6:20am BST

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